Online Risks are Increasing
Is your business ready?
Strategic Business Partners wants to deter disastrous tipping points – today we bring you a few tips that can help you not only protect yourself, they can also help you understand more about social media risks.
Social Media allows us to broaden our worlds and impact our surroundings in new ways. For more of us this is a very positive experience but sometimes . . .
It takes just a click for things to change your day from social to recovery.
In moments you may be in the midst of an emergency.
FaceBook allows for sharing or hoaxes, viruses and spam. With networked machines this can become a domino effect. Spreading like a wild fire throughout your organization and even into personal laptops that are connected to the infrastructure. Opening your business up to a DDOS attack or allowing business machines to be accessed and used in the administration of one.
Then there are the security concerns; a couple of clicks to join a game or even just to update a phone and FaceBook along with it’s long list of affiliates have access to your clients names, emails, phone numbers and even their addresses – anything and everything stored in the networks contacts database.
Public check ins lead to the potential of clients seeing too much about your employees and their lives. Over sharing about last nights party or snide comments that go public have taken down more than one CEO.
Twitter, Yelp and Foursquare tell the world where you are and when. These features are a wonderful asset for alerting customers of locality based marketing and not so great if that local includes over zealous partying leading to tweets and comments that embarrass the next morning. Political correctness and hate speech takes on whole new meanings within the ever expanding reach of social media.
Crisis Prevention & Restoration feels it’s time for some new boundaries and we here at Strategic Business Partners agree.
Check Ins are fun – we love them – use them with caution. Check Ins after you leave complimenting the staff are wonderful. We have the rule if it isn’t going to be kind don’t say it – we want you to like who you see in the mirror.
Tweets and comments should only be made without alcohol. We aren’t saying one must pass on the wine glass but how about setting up the tweets using HootSuite prior to arrival or during set up.
Yelp that review after the event. Why? It’s a great way to show appreciation and to give some wonderful well deserved atta boys.
Facebook photos the next day or in a private group setting. Speaking of photos – ask people to set down their glasses and cigarettes before the picture. Some companies have a zero tolerance for alcohol and tobacco. No need to get a partnering vendor in deep water or lose one because of a slip of the lens.
Close data leaks and holes to lower the risk of being taken advantage of – speaking of data – back up data in multiple locations, have a plan and know how it will activate in an emergency – practice it. We believe it’s long past time for data to be secured beyond the brick and mortar of the business walls. From Dropbox to Evernote to Flickr, SmugMug & Shutterfly – Strategic Business Partners believe no matter where business takes you it’s time to keep your vital records within reach
Crisis Prevention & Restoration’s ShelleRae OConnor sat down to chat via Google Hangout Live with her dear friend Kim Beasley about online risks.
ShelleRae O’Connor, is FEMA certified, educator and a business survival specialist. She designs and facilitates emergency response and business continuity plans.
Kim Beasley is a Google+ business coach, social media trainer & strategist, a Social Media Contributor to KRNV live news show, “The Forum” which can been seen week days at 11a PST with newscaster Melissa Carson hosting. She shares social media tips as a Google+ Business Coach and talks about technology.
Crisis Prevention & Restoration feels the greatest “Take Away” they can offer is this –
The key to assessing risks is to understand the “ripple effect”.
When a disaster or crisis strikes the ripple effect always happens.
Imagine a pond and yourself as a pebble. A crisis is the catalyst that throws your pebble into the pond. Out flow the ripples to all the community. The ripples happen during good times, during every day times, and during crisis, emergencies and disasters. We effect others and other effect us – our lives, businesses, community, friends and family.
Crisis Prevention & Restoration has put together a wonderful little download – Online Risks – and
Strategic Business Partners encourages these Personal and Business Safety Strategies
Lock your computer when you are away from it.
Locking your computer prevents another person from being able to simply sit down at your computer and access all of your information.
Disconnect your computer from the Internet when you aren’t using it.
The likelihood that attackers or viruses scanning the network for available computers will target your computer becomes much higher if your computer is always connected.
Evaluate your security settings.
If you hear of something that might affect your settings, reevaluate your settings to make sure they are still appropriate
Sometimes the threats to your information aren’t from other people but from natural or technological causes. Although there is no way to control or prevent these problems, you can prepare for them and try to minimize the damage.
Protect your computer against power surges and brief outages.
Back up all of your data.